Cafe Deluxe

Overview

Founded in 2001, Cafe Deluxe has grown from a modest eatery in downtown Ottawa to an establishment that also provides catering services. Factual Studio completed a full rebrand exercise for Cafe Deluxe as it continues to be a favourite spot for both new and regular patrons.

Services
  • Brand Voice & Messaging
  • Brand Identity Design
  • Brand Guidelines & Templates
  • Brand Collateral
Collaborators

The star represents the quality that Cafe Deluxe offers to its customers - the freshness, the ingredients, the customer service - everything that Cafe Deluxe stands for can be seen in the star.

The logo is the star - a symbol of quality, and a symbol of something being 'deluxe' - elegant and luxurious. This is further reinforced with the gold and navy, colours evoking the sense of delicacy and refinement.

We partnered with Factual for our cafe's rebranding, and I can't express how transformative this experience has been for our business. From the initial consultation, it was clear that they truly understood our vision and values.

Brendan Mears - Cafe Deluxe, General Manager

We worked with Marianne Rothbauer of Rothbauer Studios on the photography for their website and social media presence. The result is something truly mouthwatering.

As a growing business, sometimes a brand needs time to catch up. Cafe Deluxe had realized it had now outgrown its existing logo and design aesthetic, and we were excited to help elevate the brand to match its ambition. The result is a fresh and elegant design that permeates all aspects of the company.