Le Parc

Overview

Le Parc (Tapestry Collection by Hilton) is a new hotel located in Gatineau, Quebec, close to the border with Ontario, and right in the heart of the National Capital Region. In collaboration with interior design group, Design Link International, the aim was to underline the convergence of history, nature, and urban life, due to its unique location.

Services
  • Brand Identity Design
  • Brand Guidelines & Templates
  • Brand Collateral
Collaborators

We explored many shapes and marks for the Le Parc brand. We wanted to push an organic and flowing design, really leaning into the hotel's proximity to Gatineau Park. The resulting design has many meanings and interpretations, four of which are displayed here.

We present the hotel as a point of intersection where diverse experiences blend, offering something for everyone, whether they're exploring the city, venturing into nature, or in town for business.

Along with the logo mark, we developed some patterns to use as key design elements throughout the brand touchpoints.

With a new brand in hand, we look forward to the continued transformation of the Le Parc hotel. We will keep a close eye as we head towards the full launch in early 2025. We hope to bring you further images of the new look and how the brand is being utilized throughout the hotel.