Milieu
Overview
Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village, Ottawa. Regional Group approached Factual to develop a full brand vision for the new rental building - from exterior signage all the way to floor plans, everything was covered.
Services
- Naming
- Brand Voice & Messaging
- Brand Identity Design
- Brand Guidelines & Templates
- Brand Collateral
Collaborators
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Website
The final design for the logo mark is an abstract 'M' shape. By changing the perspective, we were able to mimic a hallway or corridor, giving the feeling of an apartment floor. As per our philosophy, we were able to keep the mark simple enough for applications as small as a favicon or a social media profile image, but still memorable and original.
Bold and iconic - something that would draw intrigue and curiosity. Taking inspiration from the building and the idea of structure, we transformed the brand initial (M) into a perspective that feels dynamic, energetic and fun.
The Factual team takes a thoughtful, in-depth approach to every project, carefully understanding each one from its foundation. This strategic approach ensures every brand they develop is both distinct and visually compelling. It was a pleasure working together on the Milieu brand package.
Justine Davidson - Regional Group, Former Marketing Manager
Across the many touch points, we played on the interesting isometric angles from the logo, and used them as framing devices or background watermarks.
