NewLeaf Performance

Overview

NewLeaf Performance is a boutique management consulting firm focused on enhancing organizational culture, leadership, and workplace behaviour to achieve comprehensive performance and wellness. NewLeaf engaged with Factual to perform a complete rebrand effort and help them reach a wider audience.

Services
  • Brand Voice & Messaging
  • Brand Identity Design
  • Brand Guidelines & Templates
  • Brand Collateral
Collaborators

With the logo design, we created an abstract 'N' that not only represents the name, but exudes the culture and feeling of the organization. The 'N' also has a subtle humanistic feeling, with someone raising an arm - lifting an organization to its potential.

Our rebrand aimed to encapsulate NewLeaf's vision - for organizations to leverage their humanity at the service of employee wellness, achieving results and conscientiously making a difference in the world.

We wanted a solid branding refresh to better showcase our maturing place in the market. We chose Factual for their awesome pitch and have never looked back. Beyond the promise of that pitch, Factual truly listened to our multiple voices. Their acuity and creativity did the rest. Factual are angels of patience. We cannot thank them enough for being so gracious and committed.

Marie-José (MJ) Bourassa - NewLeaf Performance, CEO

Rounding out the brand is the fantastic lifestyle photography by Catrine Daoust, providing multiple images for use on the website and other brand touchpoints.

We were very excited to be invited to rebrand an organization with a true passion to ensuring organizations invest and nurture their biggest asset - their people. This idea very much resonated with us, and helped us create a rebrand that now truly represents their newly elevated status.